CANCÚN, Mexico, Sept. 14, 2026 /PRNewswire/ — Starting September 15, 2026, Sunset World Group will formally launch a partnership with ECOCE, a non-profit civil association dedicated to promoting proper waste management and fostering a recycling culture in Mexico.

This partnership will enable Sunset World Group to implement and integrate processes aligned with the principles and standards of the Circular Economy Law. The goal is to optimize the use of resources and supplies, drive greater operational efficiency, and continue cultivating a culture of sustainability among employees, members, and guests.

The circular economy model advocates for the efficient use of resources, the reduction of waste generation, and the reintroduction of waste into production cycles. In this context, adopting these new processes marks another step for Sunset World Group in solidifying responsible practices within its tourism operations.

As part of this initiative, efforts regarding waste separation, handling, and recovery will be strengthened, while simultaneously raising awareness about the importance of reducing, reusing, and recycling. The partnership with ECOCE will also help establish processes that ensure better management of the materials and resources used across the hotel operation.

About Sunset World Group

Sunset World Group is a Mexican family business founded by some of the pioneers of Cancun who helped turn it into the most sought-after tourist destination worldwide. Sunset World Group has more than 30 years of experience in the hospitality industry and a sincere passion for environmental conservation, which is why it implemented an Energy Efficiency Program by substituting supply technologies in its five hotels in Cancun and Playa del Carmen. In addition, all Sunset World hotels are supplied with clean and renewable energy produced at Mexican wind farms and geothermal plants, which has considerably reduced the company’s carbon footprint. The activity and gastronomy programs in all six hotels are updated and expanded constantly for the enjoyment of all family members, since Sunset World Group always focuses on providing the best vacation experiences for its members and guests.

View original content to download multimedia:https://www.prnewswire.com/news-releases/grupo-sunset-world-strengthens-its-commitment-to-sustainability-through-a-partnership-with-ecoce-302877910.html

SOURCE Sunset World Resorts & Vacation Experiences