New fluoride-free, SLS-free toothpaste pairs Davids proprietary Hydroxi™ nano-hydroxyapatite technology with premium tea tree and eucalyptus oils for a gentler approach to everyday gum and enamel care

MENIFEE, Calif., Sept. 16, 2026 /PRNewswire/ — Davids Health Sciences, Inc., a leader in premium, naturally derived oral care, today announced the launch of Davids Hydroxi™ gum health+whitening toothpaste, a new fluoride-free nano-hydroxyapatite toothpaste designed to support gum and enamel health while delivering a gentle, elevated brushing experience.

The latest addition to the Davids Hydroxi™ oral care portfolio brings the brand’s clean, intentional approach to a category that has traditionally asked consumers to equate serious care with harsh formulas. Developed for ingredient-conscious consumers, Davids Hydroxi™ gum health+whitening toothpaste combines advanced enamel support with thoughtfully selected ingredients in a gentle, high-performance formula for daily gum care.

“Expanding our Hydroxi™ toothpaste portfolio into gum care was a natural next step for Davids,” said Eric Buss, founder and CEO of Davids Health Sciences, Inc. “Taking gum health seriously shouldn’t mean settling for a toothpaste that feels harsh or tastes clinical. We selected every ingredient with purpose to create high-performance oral care that feels fresh, gentle and enjoyable to use every day.”

The toothpaste features Hydroxi™, Davids proprietary formulation combining nano-hydroxyapatite (nHA) with carefully selected naturally sourced and naturally derived ingredients to help support enamel health, naturally whiten teeth, remove plaque and freshen breath while leaving gums feeling clean and refreshed.

Davids Hydroxi™ gum health+whitening toothpaste features:

• Fluoride-free, SLS-free, sulfate-free and vegan formula powered by Davids proprietary Hydroxi™ nano-hydroxyapatite technology
• Premium micro-abrasives and baking soda to help remove plaque and surface stains
• Premium tea tree and eucalyptus oils for a clean, fresh brushing experience
• No artificial colors, flavors or preservatives
• EWG VERIFIED® and Leaping Bunny Certified
• Recyclable metal tube with a food-grade protective lining, packaged in an FSC-certified carton

Davids Hydroxi™ gum health+whitening toothpaste expands Davids growing range of fluoride-free Hydroxi™ nano-hydroxyapatite oral care products and is the collection’s first toothpaste developed specifically to support gum health. By combining modern dental science, ingredient integrity, elevated flavor and thoughtful packaging, the new formula gives consumers a high-performance gum-care option that aligns with the standards they bring to the rest of their wellness routines.

Davids Hydroxi™ gum health+whitening toothpaste Tea Tree + Eucalyptus is available now for $9.95 at davids-usa.com.

About Davids Health Sciences, Inc.
Davids Health Sciences, Inc. is a pioneer in premium oral care, dedicated to providing advanced, highly effective solutions that are both safe and sustainable. Founded by Eric Buss, Davids combines cutting-edge dental science with the highest quality naturally sourced and naturally derived ingredients. The proprietary Hydroxi™ formulation exemplifies this commitment, setting new benchmarks for enamel repair, sensitivity relief, whitening, and freshness – all without fluoride or harsh chemicals. Davids continues to redefine premium oral care, ensuring trust, efficacy, and innovation in every product.

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SOURCE Davids Health Sciences, Inc.