WBIR Adjusts Morning Broadcast Schedule in Knoxville
WBIR is broadcasting its 10News program at 4:30 a.m. in Knoxville.

Knoxville, TN, November 9, 2026 — WBIR, a television station serving the Knoxville area, has updated the broadcast time for its 10News program. The newscast is now being aired at 4:30 a.m.
The adjustment to the morning schedule means that viewers in Knoxville seeking local news from WBIR will now find the 10News program available earlier in the day. The specific reasons for this change in broadcast timing were not provided in the available information.
Local news broadcasts typically aim to provide viewers with timely updates on current events, weather forecasts, and community information. The earlier start time for 10News could potentially serve a segment of the audience that begins their day before traditional morning news hours. Information regarding the length of this new broadcast slot or any associated programming changes was not specified.
Stations like WBIR often adjust their schedules based on various factors, including audience viewership patterns, advertising opportunities, and network programming requirements. However, without further details from WBIR, the precise motivations behind initiating the 10News broadcast at 4:30 a.m. remain undisclosed.
Further details regarding this schedule change, including potential impacts on other programs or viewer feedback, were not made available. The public is advised to check local listings for the most up-to-date broadcast information. The duration for which this 4:30 a.m. broadcast slot will be maintained is also not specified.
Story summarized from the original created by Google News on news.google.com, see more information here.