WBIR Launches Early Morning News Program, ’10News at 4:30 a.m.’
WBIR is broadcasting its morning news program, '10News at 4:30 a.m.'
Knoxville, TN, November 11, 2026 —
WBIR has commenced broadcasting its morning news program, officially titled ’10News at 4:30 a.m.’. This early-morning slot marks an effort by the station to deliver news content to an audience that begins its day before sunrise.
The program’s broadcast time, 4:30 a.m., is notably early, catering to viewers who may be starting their work shifts, commuting, or simply prefer to stay informed from the earliest possible hour. The launch of this program indicates WBIR’s commitment to serving a segment of the population that typically has limited local news options at such an unconventional time.
’10News at 4:30 a.m.’ aims to provide timely updates and essential information as the day begins. While specific details regarding the program’s regular segments or the full scope of its coverage are not provided, the station’s decision to program news at this hour suggests a strategy to capture early morning viewership.
The broadcast time allows residents in the viewing area to receive news updates, weather forecasts, and potentially traffic information before many traditional morning news programs typically begin their full schedules. This early access to information is crucial for individuals preparing for their daily routines. The station has not provided further information on the specific focus or unique features of this early broadcast beyond its designated time slot.
Story summarized from the original created by Google News on news.google.com, see more information here.
