McGhee Tyson Airport Unveils “The Knoxville Blueprint” for Marketing and Air Service Development
Jim Evans, VP of Marketing & Air Service Development at McGhee Tyson Airport, is featured discussing "The Knoxville Blueprint", an initiative concerning the airport's marketing and air service development in Knoxville.
Knoxville, TN, September 22, 2026 —
McGhee Tyson Airport is focusing on its future growth through a strategic initiative dubbed “The Knoxville Blueprint.” This program is centered on enhancing the airport’s marketing efforts and expanding its air service development within the Knoxville region.
Jim Evans, who holds the position of Vice President of Marketing & Air Service Development at McGhee Tyson Airport, is reportedly at the forefront of this endeavor. Evans is discussing the critical components and objectives of “The Knoxville Blueprint,” an initiative designed to shape the airport’s engagement with its customer base and its role in regional connectivity.
The initiative aims to address key aspects of airport operations, including how McGhee Tyson Airport presents itself to potential travelers and airline partners. It is understood that “The Knoxville Blueprint” will guide strategies for attracting new routes, increasing passenger traffic, and strengthening the airport’s economic contribution to the Knoxville area. Specific details regarding the timeline or the exact strategies to be employed within “The Knoxville Blueprint” were not provided in the summary. Further information concerning the project’s implementation and expected outcomes is anticipated.
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